Wednesday, November 23, 2016

Advice from a full time artist: #1 thing to have

It's very simple...

 Having a website is a sign of professionalism in the art business.) 

A WEBSITE not a Facebook page! 
I don't even have a Facebook page, therefor Facebook doesn't allow me to at your full page, it only lets me see a small portion. IT"S A WASTE OF TIME!
Do not use a third party site as your main web page that you direct everyone to, people don’t and won’t sign up to look at your posts, your goods,etc… 
Facebook is not and should NEVER be your “website” if you want to be treated as a professional, invest in a website (.com) (use your own domain name) So it will be "your art name" .COM there’s plenty of affordable options that are easy to make yourself.
All you have to do is search for Website hosts on the internet, do your research and decide which one is best for you.
and design mine, myself.
If your not sure on how to make one yourself, invest in some classes. In the long run it will help you and your business, you can take the expenses off on your taxes too.

ArtsyShark  Put together a great list of pros and cons:

Pros and Cons of third-party providers:

What are some of the main reasons that artists use third-party providers to sell their work? 
  • These existing websites are known, and already have traffic. They market and promote their sites, and have gained the trust of shoppers, which means less work for you.
  • It can be very easy to simply upload images of your art or handmade work and create a store using their template. Sometimes, a shop can be created literally within minutes.
  • Third-party providers typically offer a shopping cart solution. That means you don’t have to worry about getting merchant services, or complying with the laws and regulations that govern them, as this is already handled.
  • Third-party sites can be inexpensive or even free, depending on how they earn their income. This can provide the easiest way for you as an artist to acquire an online presence, and learn if it could be productive.
  • If the provider offers print on demand, this can expand your offering immensely. They will offer new formats to sell your art, with no investment on your part. And if you want to sell reproductions or products that feature your images yourself, you can order from the print on demand provider and take this stock to retail fairs or events to sell at a markup.
What are some of the drawbacks of third-party providers?
  • You don’t have control. If the provider decides you have broken their rules, they can shut you down. The site belongs to them, and you may have no recourse.
  • You don’t have a way to gather email addresses of interested prospects and customers. Your email list is one of the most valuable assets that your small business has. If your art sales are made on someone else’s site, then they gain the benefit of gathering the email list – which will not be shared with you.
  • Quite often, you have limited ability to brand your shop on a third-party website. Since you must work within their template or parameters, you have to live with their choice in presenting your work.
  • Third-party sites often have links to other shops or artwork on the same page as yours. That means customers that you attracted can easily click away to shop on someone else’s page.
  • You don’t have the choice of functionality on the third-party site. If you are looking for a feature they don’t offer, you are out of luck.

Have questions? 
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