I just added a bunch of new art to my website
Friday, January 6, 2017
Wednesday, January 4, 2017
Knowing when to say No to a job....
Although I did just say to take jobs to get money, you should also say "No" to some...
First you need to value your time (aka pay yourself)
Be sure to add up your expenses for the project
if it doesn't pan out and if you don't have time
you can say No,
I've had commissions where the person has been, we shall say "finicky" about what they want,
where I've had to re-do color changes, or dimensions.... multiple times....
where I have lost time and money...
Usually you can tell if it's going to be a "finicky" client, within a few emails, if you have a gut feeling that it will be that way... just politely say say no, that your not the right person for the job and move on....
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Wednesday, December 28, 2016
I was at a Holiday Bazaar earlier this December, I found a man selling handmade Pizza pans and baking sheets, he made them out of steel and aluminum, they were awesome!
He had a lot of customers,
How cool would it be to have a handmade steel baking pan? I thought it would be, so I looked at all his products, picked out what I wanted to buy and waited in line.....
When it was my turn to pay I pulled out my debit card and he said "Oh! I don't take cards, only cash or check"
Well, there went not owning one of his pans....
For one, I NEVER carry checks, not sure if I know anyone who still does and I rarely have the right amount of cash on me.
So what to do? Nothing... I didn't buy one, they venue didn't even have an ATM. I watched him turn down three more people who wanted to pay with cards. I asked him for a business card and he didn't have any.... I walked away bummed out and with no way to find him in the future...
(read my post on business cards here)
As a seller and wanting to make as much money as I can (I have bills to pay like the rest of us)
I suggest EVERYONE take credit card payments.
It's so easy now!
I accept every form of payment except bitcoin (honestly, I still don't quite understand what it is)
with their new device the Mobile Card Reader Magnetic Card Reader
I also have it on my website
I also have Square, and of course accept Cash and Check too.
Square is new for for me, I was selling at a local art festival in July and Paypal crashed, it was the first time it ever happen to me, I called them and their whole system crashed! I had a customer waiting to buy a painting! I panicked and decided to gamble with my sale, gathered her credit card and personal info on a piece of paper and told her I would ring it up later, I let her take the painting...
But what was I going to do the rest of the day while Paypal was down?
It was either trust everyone's payments to go through later and let them walk away with my art, or figure something else out, my vendor neighbor said he had an extra Square reader I could use, but I didn't have a Square account, so I hustled and downloaded their app, set up an account and BOOM! I was back in business, it took about 15 minutes and I didn't miss any sales.
All you do is download their app to your smart phone, add your info and your ready to payments from either company, super simple!
Once your done collecting payments you just transfer the money to your bank account.
Having a back up plan is always good, so now when I'm vending at shows, I carry both Square and Paypal, just in case.They both are about the same in what they charge, about 2-3% of the amount collected, which is really nothing compared to loosing sales!
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Sunday, December 25, 2016
Wednesday, December 21, 2016
Today we're going to talk about Email Newsletters,
Do you have products that you want to tell past customers, friends or family about?
While out and about, having an Art Show, being at a Festival, Holiday Bazaar or where ever you are selling your products, have a simple way for buyers to sign up and stay in touch,
I have a few different ways to collect customers info,
1: I have a note book that says "email sign up" laying around all my events.
people just write their email down and I plug it in to my Constant Contact Email Marketing Software
(There are many different companies available to use, that are free and easy to set up, find one that suits you best)
2: Text to sign up, Constant Contact
offers a free text service, so If someone doesn't want to write their email down, They just text the word URBANSOULE to the number 22828 and their automatically signed up!
3: Paypal, When I ring someone up for their purchase using the Paypal app, at the end of the transaction, when they sign, it will ask them if they would like to sign up.It then, connects to my Constant Contact and adds them and I don't have to do anything!
About once a month I send out a newsletter to everyone on my list with new products, promotions or events,.
Super easy and it's a great way for customers to see what your doing, keep in touch AND keep your products on their mind!
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Monday, December 19, 2016
50% Off ALL PAINTINGS on my website until Friday Dec 23rd!
Paintings have the original price listed,
PayPal wont let you use a discount code, so you have two options, either purchase it direct off the site and I will refund you 50% asap
or you can email info(@)urbansoule.com with the title/description of the painting, your email and contact info and I will invoice you for the total.
Get a super great deal while you can! Sorry, No monthly payment plans accepted on sale items. First come first serve!
Thursday, December 15, 2016
Sorry I'm a day late writing this post, I was out Holiday shopping yesterday and had a client meeting to sell some art!
Today's topic is business cards!
You NEED Business Cards or some sort of card with your info.
I've met countless artists that will tell me about their work, I get interested and ask for a business card and they say they don't have one! What!?
It's like not having a website (see prior post here)
I want to be able to go home, look at their website and have their info on file, I have a box that is full of business cards, flyers and post cards that I've picked up from other artists and makers.
I go back through out the year and check out what they're doing, especially during the holidays.
I currently have four different promotional types of cards I hand out or leave at various places.
1: Standard size business cards, they have different images of my work on the front, the back has my website, email and location.
2: Small 2x2 stickers with my logo and business name
3: Standard size 4x5.5 postcard which all have different images of my work, the back has in depth info on talking about what I do, website, email and newsletter sign up.
3: Pet Portrait flyer, which has images of custom pet portraits I have made, how to order, website and email.
These four options give me four ways to give someone my info, if someone doesn't want a postcard, I give them a business card that fits in their wallet, if someone is only asking about pet portraits they get the flier, and kids always like stickers.
I carry a few of each with at all times, you never know when you'll meet someone who is a potential buyer/client.
I use the following companies
PS Print for my stickers and business cards
Vista Print for my Post Cards and Pet Portrait Fliers
You can even hand make yours, which I love, but just don't have time to do myself.
If you don't have any cards make some or order some right now!
They will increase your sales and make it 100% easier to market your products!
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